The Globalisation of McDonalds and the Role of Management Essay

The Globalisation of McDonalds and the Role of Management - Essay Example McDonald’s Conquers the world. Fortune, October, 17, 103-116. 12 VIGNALI, C. 2001. McDonald’s:â€Å"think global, act local†Ã¢â‚¬â€œthe marketing mix. British Food Journal, 103, 97-111. 12 WATSON, J. L. 2006. Golden arches east: McDonald's in East Asia, Stanford Univ Pr. 12 Executive Summary McDonalds is a widely known brand that is recognised throughout the world. It was begun by Ray Kroc who saw potential in a small drive-in restaurant ran by two brothers. Through his passion and leadership the company grew to its current standing and continues to grow. This report focus on four aspects, first it examines what traits made Ray Kroc and James Cantalupo good leaders and good managers for the company. Following this it examines the elements of business strategies for the company and how they increase the business. Then it considers the fast food industry as a whole and finally looks at changes in organisation to make it more globalized. Introduction McDonalds is a multinational corporation that spans the globe, and is often considered one of the most successful business empires. The franchise was originally born from a drive-in restaurant named McDonald’s Bar-B-Que which began in 1940. In 1948 the restaurant was shut down for alterations and reopened as a drive-in restaurant, selling a total of nine items, the most important of which was the 15 cent hamburger. The big change to the business came when salesman 52-year old Ray Kroc visited McDonalds and takes a position as a nationwide franchising agent for the company (McDonalds, 2011). Following the introduction of Kroc to the company McDonalds become connected to many of the icons and symbols that it is associated with today. The first restaurant had red and white tiles as well as the now famous Golden Arches which... McDonalds is a multinational corporation that spans the globe, and is often considered one of the most successful business empires. The franchise was originally born from a drive-in restaurant named McDonald’s Bar-B-Que which began in 1940. In 1948 the restaurant was shut down for alterations and reopened as a drive-in restaurant, selling a total of nine items, the most important of which was the 15 cent hamburger. The big change to the business came when salesman 52-year old Ray Kroc visited McDonalds and takes a position as a nationwide franchising agent for the company. Following the introduction of Kroc to the company McDonalds become connected to many of the icons and symbols that it is associated with today. The first restaurant had red and white tiles as well as the now famous Golden Arches which were designed for the brand. Within the space of ten years more than 700 McDonald’s restaurants had opened across the United States. McDonalds expanded internationally in 1967 by opening restaurants in Puerto Rico and Canada. In the present day, the corporation has restaurants in 117 countries worldwide, with the total restaurant number totalling over 32,000. McDonalds faced many challenges with its worldwide expansion. An example of this was its expansion into India. In 1996 it opened its first restaurant in New Delhi, where it drew substantial criticism for the sale of beef I its other restaurants, even though it was not offering beef products in New Delhi.

Can Selling Arrangements Be Harmonised Essay Example | Topics and Well Written Essays - 1500 words

Can Selling Arrangements Be Harmonised - Essay Example First off, the author claims to rediscover the issue of the internal market from the rational point of view in the scope of other relationships and vital constituents the nation gets in the economical and social sense. In this respect Davis admits that positive harmonization has a broader remit, because the Treaty makes clear that the internal market is to be a market which respects non-trade values.1 Given that, the movement of goods in the course of judicially confirmed agreements and arrangements should strive to be harmonized at a particular point of interaction within the internal market. However, such integration requires a deeper analysis of positive and negative implication related to selling arrangements and the point of harmonization. ... Due to the fact that the article 95 serves a powerful instrument toward establishment of more democratic ways of the internal market functioning, there is still less points on the equality proviso. On the other hand, the article 28 is put forward to reclaim the feasibility of the Courts to make sure the trade agreements are made in keeping with the best tradition of the European letter of law. To say more, the article takes notice of the national law regulations serving for proportionality as it is.4 Looking at harmonization through a lens of debates referred to the consumers’ rights, Keck doctrine emphasizes the extent of distortions. Therefore, the competition in trade relationships is merely based on the quality and transparency of the policy-making approaches by the trade companies, it is vital to mention that the distortions of competition is a normal phenomenon in the economic activity among different states. Davis highlights in his article that the difference in views o n the internal market development and the way it should be presented in a developed country serves a driven power for the emergence of distortions: In fact the relative cost differences resulting from more or less strict consumer contracts may well be extremely marginal. Consumer measures are not primarily concerned with quanta of damages, which might have, for some industries, significant economic impact5 Influence of selling arrangements cannot but be visible on a state’s performance in the world arena. The fact is that the de minimis rule is one of the core elements to provoke distortions as the opinions will differ regarding the commercial versus social implications for the society. Whereas article 95 is more relevant